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How will you track customers who pay for your membership?

This is what Revenue Metrics are all about. This is the metric most business owners pay attention to; however, it’s the proceeding three that influence your revenue metrics. If you’re membership is breaking down anywhere within your acquisition, activation or retention metrics you’re revenue will undoubtedly feel it.

Revenue metrics are a direct reflection of your ability to sell your membership. Take a few moments to think through this process and proceed through the following questions.

1.7.4 Revenue Metrics

  • Example: discount offer, annual plan, up-sell, scarcity, etc.
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