Retention metrics keep your target customers interested.
Keep in mind that even though you may have both acquired and even activated your target customer, they’re not yet paying customers. A lot of activated prospects need to stay interested and engaged before they buy from you.
With this in mind, there are a few ways you can look at retention metrics:
(A) Activated, non-paying customers who stay engaged with and return to use your initial offering or
(B) paying customers who continue to stay with your membership service.
Considering the focus is on membership idea validation, retaining paying customers is outside the scope of this program. Note paying customer retention will be addressed in future programs powered by Snappier. As such, for the purpose of this module we will focus on A: activated, non-paying customers who stay engaged and return to use and take action on your initial offering.
With this in mind, take a few minutes to answer the following questions related to your retention metrics: