Will you pay for traffic?
Paid traffic can be both online, through in-person events or grassroots marketing efforts such as flyers, billboards or postings. This module is designed to get you thinking about what you plan to pay for to drive traffic to your membership and why. Lead generation is both an art and science these days, and there are plenty of products and services available to pinpoint your target market with amazing accuracy.
We’re also proponents of live events, especially paid live events, because we’ve found it’s the quickest way to find people in your market who are (1) interested in receiving valuable information related to your niche, and (2) can afford to pay for it.