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How else could you segment your customers?

Early adopters are your first and most important customer segment. These are the people you will be nurturing and paying close attention to as you launch your membership site; but there are additional segments worth thinking about.

Not all of your customers will fit into the same demographic, psychographic and/or interests you have entered above. Considering the information you entered above and your research to date, consider how you could segment your target customers (i.e., different industries with similar psychographics, etc).

Forming a new customer segment

requires evaluating a specific demographic, psychographic and/or interest that SEVERAL prospects have within your higher level segment of early adopters.

1.4.2 Additional Segments

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