Estimated Minutes

Warning! This exercise will challenge you to get creative.

If you thought being succinct was challenging in the previous modules, this one may through you for a loop. You may come up with something quickly, or you may have to iterate. If you look the Snappier homepage, our high-level explanation for what we do is:

The proven method to build a membership site.

This took hundreds of iterations for us. So if this module takes a little time, don’t sweat it. You’ll work out the kinks as you continue to gain insight. Run this phrase by your peers and advisors and see if they get it. We look forward to reading yours…

1.3.4 High-Level Hypothesis

  • High-Level Explanation

  • High-Level Hypothesis

    In his book "The Lean Startup," Eric Ries developed the following single sentence to help people clearly articulate their value hypothesis: "I believe [TARGET MARKET] will [DO THIS ACTION/USE THIS SOLUTION] for [THIS REASON].
  • Example (1): NextMontreal

    I believe that [EAST COAST U.S.-BASED INVESTORS] will [READ AT LEAST ONE ARTICLE PER WEEK OF NEXTMONTREAL] because [THEY HAVE A GROWING INTEREST IN THE MONTREAL STARTUP ECOSYSTEM].
  • Example (2): Snappier

    I believe that [SERVICE-BASED BUSINESS OWNERS] will [SUBSCRIBE TO THE SNAPPIER PROGRAM] because [THEY ARE CONVINCED IT IS THE ONLY WAY THEY WILL FINISH THEIR PAID MEMBERSHIP SITE].
  • (This info REALLY helps us improve the program)
    ** By checking this box, I hereby certify all information entered herein is true and correct to the best of my knowledge, I have completed the work required in this module to the best of my ability and have documentation to support any work performed outside of the Snappier.co website.