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The meat and potatoes of your Lean Canvas.

Based on the online research you’ve done to date in this program, the questions and answers you’ve seen, and the content being presented on social media, forums, blogs and on Amazon, you should be starting to formulate some hypotheses about your potential customer’s pain points.

Your customer’s problems, a.k.a., “pain points” will serve as the foundation for your conversations and personal interviews. As such, you need to put a lot of thought into the problems you’ve seen come up over and over again and the solutions you’ll provide through your membership to address them.

Your Lean Canvas isn’t complete without diving into three specific problems that will serve as your hypotheses. Answer the following questions with this in mind. (Note: each of the following modules covers one specific problem you’re seeing out of your target customer).

1.3.1 Customer Problem #1

  • The #1 Problem

  • (i.e., the problem is the job or thing your target customer wants to get done, but is unable to do efficiently)
  • Your Solutions

  • Do They Care?

  • (This info REALLY helps us improve the program)
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