Being succinct is hard
Yet, it’s an essential and often underrated quality in business. It’s also the purpose of this module. Considering the demographic information (gender, income level, age, occupation, marital status, ethnicity) and psychographic information (lifestyle, activities/interests/opinions, values, social class, personality) you entered in the previous modules, if someone were to ask you,
“who is your ideal customer?”
How would you answer this question?