Estimated Minutes

Existing products are one of the best ways to know what your customers are buying in your niche.

Hopefully, all of this market research is starting to help ground your membership site or course idea, rather than just guessing at what might work. You’ll need this information on-hand to create your Lean Canvas and begin having the conversations necessary to validate your paid membership site idea.

In addition to the products or services you’ve discovered from your Influencer research, to complete this phase of the Market Research process, you’ll need to also take a look at the products being offered on Amazon.com.

Type your target keyword/phrase into the search bar on Amazon.com and make a note of the top five products. Even if all you find are books, the insight and reviews will be massively helpful for you to identify customer pain points and develop solutions.

1.1.6 Existing Products

  • Amazon Product #1

    Make a list of three products you found related to your keyword/phrase in Amazon, and for each product complete the fields below:
  • Read at least five favorable reviews (4- or 5-stars) about the #1 product. Write three positive comments customers wrote in their product reviews that caught your attention.
  • Read at least three negative reviews (3-stars or less) about the #1 product. Write down three negative comments customers wrote in their product reviews that caught your attention.
  • Amazon Product #2

  • Read at least five favorable reviews (4- or 5-stars) about the #2 product. Write three positive comments customers wrote in their product reviews that caught your attention:
  • Read at least three negative reviews (3-stars or less) about the #1 product. Write down three negative comments customers wrote in their product reviews that caught your attention.
  • Amazon Product #3

  • Read at least five favorable reviews (4- or 5-stars) about the #3 product. Write three positive comments customers wrote in their product reviews that caught your attention:
  • Read at least three negative reviews (3-stars or less) about the #3 product. Write down three negative comments customers wrote in their product reviews that caught your attention.
  • (This info REALLY helps us improve the program)
    ** By checking this box, I hereby certify all information entered herein is true and correct to the best of my knowledge, I have completed the work required in this module to the best of my ability and have documentation to support any work performed outside of the Snappier.co website.