Existing products are one of the best ways to know what your customers are buying in your niche.
Hopefully, all of this market research is starting to help ground your membership site or course idea, rather than just guessing at what might work. You’ll need this information on-hand to create your Lean Canvas and begin having the conversations necessary to validate your paid membership site idea.
In addition to the products or services you’ve discovered from your Influencer research, to complete this phase of the Market Research process, you’ll need to also take a look at the products being offered on Amazon.com.
Type your target keyword/phrase into the search bar on Amazon.com and make a note of the top five products. Even if all you find are books, the insight and reviews will be massively helpful for you to identify customer pain points and develop solutions.