Buckle Up Snappier!
It’s your first REAL module and if you’re on an Incentivized Plan, you know it’s not just about earning Snappies anymore…there’s real money on the line!
All the information you enter in Part 1 will be used to create a Lean Canvas, a business plan summary made popular by Ash Maurya in his book, Running Lean. Here’s Ash Maurya explaining the Lean Canvas in his own words:
Do you know your market?
Remember, just because you own a successful service-based business doesn’t mean all your current customers will be lining up ready to give you money and subscribe to your future paid membership site. The purpose of the Market Research section of Snappier is to give you a guided Road Map that helps you think through the market(s) or space(s) you’ll be operating in.
You’ll be putting some thought into what your target customer is all about and the value you will provide them. With this information in hand, you’ll be able to confidently work through your online channels and validate whether your market will pay you for your membership site idea.
The following modules will provide you with a strategy for researching and leveraging some key marketing channels and give you a better idea of the types of people who may be interested in your paid membership site. Doing this legwork will allow you to pinpoint your target market more accurately.