Estimated Minutes

Buckle Up Snappier!

It’s your first REAL module and if you’re on an Incentivized Plan, you know it’s not just about earning Snappies anymore…there’s real money on the line!

All the information you enter in Part 1 will be used to create a Lean Canvas, a business plan summary made popular by Ash Maurya in his book, Running Lean. Here’s Ash Maurya explaining the Lean Canvas in his own words:

Do you know your market?

Remember, just because you own a successful service-based business doesn’t mean all your current customers will be lining up ready to give you money and subscribe to your future paid membership site.  The purpose of the Market Research section of Snappier is to give you a guided Road Map that helps you think through the market(s) or space(s) you’ll be operating in.

You’ll be putting some thought into what your target customer is all about and the value you will provide them.  With this information in hand, you’ll be able to confidently work through your online channels and validate whether your market will pay you for your membership site idea.

The following modules will provide you with a strategy for researching and leveraging some key marketing channels and give you a better idea of the types of people who may be interested in your paid membership site. Doing this legwork will allow you to pinpoint your target market more accurately.

1.1.1 You and Your Idea

  • Key Words and Phrases

    List three key words or phrases related to your business or target market. These words or phrases represent something your market would type into Google that accurately describes the primary need they have, that your product addresses. If you haven’t settled on a keyword or phrase, take a guess and search for a keyword/phrase in Google. Then, check out the “Searches related to” feature at the bottom of the page of your Google search results. Google related searches will really help you dial in your keywords and phrases.
  • Unique Value Proposition (UVP)

    Your Unique Value Proposition (UVP) describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. It is a conversation you have with your customers on why they should hire your product and fire their existing alternatives (includes current competition). Take some time to think this one through.
  • Unfair Advantage

    Your Unfair Advantage (UA) is a conversation you would have with your competitors (current and new) about why they should NOT try to hire away your customers. Your UA is often based upon characteristics, experiences or circumstances unique to you, and you alone. Think about the research you did during "Welcome Week" about your Superpowers...remember your biggest takeaways?
  • (This info REALLY helps us improve the program)
    ** By checking this box, I hereby certify all information entered herein is true and correct to the best of my knowledge, I have completed the work required in this module to the best of my ability and have documentation to support any work performed outside of the Snappier.co website.